Single Pages with Multiple Instances Within the SERPs

Within the depths of the SEO Avalanche technique I showcase 2 interesting things that SEOs consider myth:

Controversy #1. A single domain can rank multiple times within a keyword's Google search results. Now logic might dictate to some that's not right, but it happens A LOT.

Controversy #2. A single URL can rank multiple times within a keyword's Google search results WITHOUT either being a part of the feature snippet or special data; straight organic: 1 URL having multiple positions.

No one wants to hear that...

BUT lets use my 2nd favorite person in the world, 1st being me of course; Natalie Dormer - same domains ranking multiples times:

Same URL ranking multiple times within the same keyword for MONTHS:

The one key difference is the description was different for the 2 positions, but the URL is the same.

https://www.theguardian.com/film/2015/nov/23/hunger-games-mockingjay-natalie-dormer-game-of-thrones

Where are your SEO Gurus now?

How long did this one last? From January 11th to July 22nd, 192 days, that's more than half a year, that's no Google algorithm update anomaly.

The reason I know this is because when you are pulling SERP Data you have to have some sort of key to identify the data, Naturally it makes sense to have the URL as the key since, conventional wisdom suggest a URL cannot appear more than once within the Top 100 results - WRONG.

Read the rest of the technique: SEO Avalanche Technique - Controversies